Some Updated Guidelines For Clear-cut Strategies

Loft Outlet launched its e-commerce site on June 19, while Ann Taylor will enter digital retail on June 26. The online sites will offer the same products that are sold in the brands’ brick-and-mortar stores stores, along with special launch offers. “We are excited to offer even more ways for our clients to shop our exclusive styles at a compelling price,” said Christine Munnelly, senior VP, general merchandise manager, Ann Taylor Factory and Loft Outlet. “Whether a client shops our full-priced or outlet collections, in-store or online, we aim

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